Support Service

The Public Relations (PR) department is a cornerstone of the hospital's efforts to build and sustain a strong reputation. It serves as a bridge between the hospital, its stakeholders, and the wider community, ensuring clear communication, positive engagement, and strategic outreach. Key responsibilities include:

• Establish and nurture relationships with media outlets.
• Draft and distribute press releases, organize press conferences, and manage media inquiries.
• Secure positive media coverage while addressing and mitigating any negative publicity.

• Build lasting connections with the local community.
• Plan, organize, and participate in community events, health fairs, and awareness campaigns.
• Advocate for and promote the hospital’s services, initiatives, and values within the community.

• Develop and execute effective crisis communication strategies.
• Proactively handle unexpected events or emergencies that could impact the hospital's reputation.
• Communicate transparently with stakeholders during crises to uphold trust and credibility.

• Elevate the patient experience by addressing concerns, resolving feedback, and fostering trust.
• Share patient stories and testimonials to highlight successful outcomes and positive experiences.
• Organize patient appreciation events to enhance patient loyalty and satisfaction.

• Conceptualize and execute marketing campaigns to highlight the hospital's services and specialties.
• Develop creative promotional materials, including brochures, newsletters, and advertisements.
• Collaborate with branding, marketing and advertising teams to ensure cohesive and effective strategies.

• Plan and oversee the organization of health camps to promote wellness and preventive care.
• Introduce innovative special packages tailored to attract increased footfall and encourage community participation.
• Leverage these initiatives to reinforce the hospital’s commitment to accessible healthcare.

By combining strategic communication, proactive community engagement, and patient-centered initiatives, the PR department ensures that the hospital remains a trusted and respected name in the healthcare sector.

Mr. Shadrock A Gunaseelan – PRO
Chethan Fernando – Assistant PRO
Akil S – PRE
Joyce P – PRE
Brijit Philip – PRE cum Psychologist
Smitha C E – PRE cum Psychologist